Apathy is the enemy.

Protein Media is the creative studio of Cita Sadeli 'Chelove' and Arijit Das. Through art and experience design, we seek to fight apathy at the individual level by shaping catalysts for connection and engagement.

Analysis, Empathy, Inspiration.

This is our process. Our work ranges from the purely technical (Interaction Design, UI design, consultation for UX strategy) to the creatively technical (Interactive Installations, Immersive Experiences) to the purely creative (Illustration, Murals/Public Art).

From 99 'til...

Protein Media was founded in 1999 by two life-long artists who met while volunteer teaching. We originally focused on applying user-centered design to the emerging field of immersive e-learning. Past clients include the US Navy and the National Institutes of Health. We have since grown to share our expertise on reaching audiences with other creatives, firms, and startups. We also paint murals.


486 Greene Ave
Number 2
Brooklyn, NY 11216

+1 917 300 9065


1203 19th St NW
Suite 300
Washington, DC 20036

+1 202 462 4700

Cita Sadeli 'Chelove'

Arijit Das